I was in charge of landing page development during my time at Harry’s. Here’s a look at some of the top performers.
All but one of these pages was optimized to sell the Harry’s Trial Set. After a user redeems a trial, they’re given the option to subscribe to ongoing refills, come back and shop manually, or cancel altogether.
Standard redeem. The most basic, top-performing landing page during my time at Harry’s.
“Not the Same” redeem. We created a series of ads to supplement Harry’s “Not the Same” brand campaign and sent most of the traffic to this page.
New, sharper blades launch article. A third-person, editorial-style page announcing the launch of Harry’s sharpest blades ever. ‘Twas a sponsored content juggernaut.
Costco availability. This page was optimized to raise awareness among Costco members that they can shop Harry’s at the big box retailer — for a value they can’t find anywhere else.
Shave brand comparison. This page mimics the style of a typical review article online, comparing the top options you might consider when shopping for a razor subscription.
Convenience for all. We created this page at the beginning of the COVID pandemic. With shopping habits rapidly shifting, we wanted to make sure that our prospects were aware of the many ways to shop Harry’s.