Video conceptĀ for a Nike ad targeting a young consumer audience. It’s designed to inspire kids to chase their athletic dreams. (With the help of Nike, of course.)


Video Concept



Here’s my vision for the full video:

Each slide essentially represents a short scene, where each athlete is portrayed by an actor playing his/her respective sport as a child. Thereafter, each scene cuts into a depiction of the athlete today. For example, imagine a child playing soccer in an urban setting — he dribbles the ball downfield, and once he starts to kick the ball towards the goal, the video cuts to Neymar scoring as a professional. (The crowd goes wild.)


If multiple athletes are featured in a particular spot, then each scene needs to be condensed. Otherwise, TV spots can feature the full version of a single athlete scene — this enables Nike to tailor each unique version for its target audience based on athlete popularity between markets.


Nike can publish a long-form version on social media platforms, like Facebook and Twitter.

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