Nike

(SPEC)

OVERVIEW

Video conceptĀ for a Nike ad targeting a young consumer audience. It’s designed to inspire kids to chase their athletic dreams. (With the help of Nike, of course.)

SCOPE

Video Concept

DATE

2018

Here’s my vision for the full video:

Each slide essentially represents a short scene, where each athlete is portrayed by an actor playing his/her respective sport as a child. Thereafter, each scene cuts into a depiction of the athlete today. For example, imagine a child playing soccer in an urban setting — he dribbles the ball downfield, and once he starts to kick the ball towards the goal, the video cuts to Neymar scoring as a professional. (The crowd goes wild.)

TV SPOTS

If multiple athletes are featured in a particular spot, then each scene needs to be condensed. Otherwise, TV spots can feature the full version of a single athlete scene — this enables Nike to tailor each unique version for its target audience based on athlete popularity between markets.

SOCIAL MEDIA

Nike can publish a long-form version on social media platforms, like Facebook and Twitter.

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