La Tortilla Factory

[SPEC] SOCIAL. DIGITAL. OUTDOOR. PRINT.

#HowDoYouTortilla?

#HowDoYouTortilla is a simple, yet powerful concept designed to amplify brand exposure for La Tortilla Factory, a consumer brand that makes (take a wild guess) tortillas.

SCOPE

Print

Digital Banners

Social Media

Outdoor Media

DATE

2018

PRINT

DIGITAL BANNERS

Oodles of tortilla-based recipes can be found on La Tortilla Factory’s website. We can run display ads that send traffic to a landing page optimized to promote the #HowDoYouTortilla contest, where users can also browse a variety of tasty recipes.

Branded social media templates.

I designed branded social media templates to use throughout the campaign. To start, we can use the images featured in the recipes on La Tortilla Factory’s website. And once the #HowDoYouTortilla hashtag picks up momentum, we’re crowdsourcing content from Instagram users. Voila.

SOCIAL MEDIA

I designed branded templates to use on social media throughout the campaign. To start, we can use the images featured in the recipes on La Tortilla Factory’s website. Then we can crowdsource content from Instagram users once the #HowDoYouTortilla hashtag picks up momentum. Voila.

SOCIAL MEDIA

Branded social media templates for Instagram posts and stories.

INSTAGRAM POSTS
INSTAGRAM STORIES

BILLBOARDS

EXTRAS

Some additional pieces of branded media to supplement the #HowDoYouTortilla campaign.

SOCIAL MEDIA

OUTDOOR MEDIA

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