Busy People Stay Winning (2 Benefits of Less Leisure)

by | Jul 10, 2017

Would you associate yourself with busy people? Or do you have quite a bit of time for leisure?

The latter may seem like a more attractive way of life, but in modern society, it’s tough to make time for leisure. So what happens if we can’t make time — if we’re just too busy? Should we go out of our way to spend more time on leisure?

Research suggests we shouldn’t — see below, as we’ll discuss two great benefits that come along with having less leisure.

Busy people are more happy.

According to research out of the University of Chicago, people who keep busy are generally more happy than people who remain idle. Even if a task seems “pointless”, it’s still preferred over the alternative, which is to do nothing at all. And thus, most tasks have a positive impact on our happiness.

Also note, keeping busy is a choice. And it’s a choice made by people for a variety of reasons (i.e., earn money, support a family, help other people, pursue fame, etc.). But one of the authors of the study, Christopher K. Hsee, suggests: “I think there’s something deeper; we have excessive energy and we want to avoid idleness.”

Regardless, we know that less leisure will most often result in more happiness.

We think highly of busy people.

Material items and more leisure are no longer signs of prestige, according to recent findings published by the Journal of Consumer Research. Authors Silvia Bellezza (Columbia University), Neeru Paharia, and Anat Keinan (Harvard University), indicate:

“We found that the more we believe that people have the opportunity for social affirmation based on hard work, the more we tend to think that people who skip leisure and work all the time are of higher standing.”

In sum, busyness tends to be viewed as a representation of high status in modern society — whereas leisure might be considered a sign of laziness.

Closing Thoughts

Both of these findings are useful, but for different reasons.

Our first finding — knowing that busy people are more happy — is useful from a personal development standpoint. It’s worth restating, even tasks that seem pointless tend to lead towards more happiness. So, if we feel down, it could just be a matter of boredom. Be sure to start doing something. It can be anything; because doing something is going to be more enjoyable than doing nothing.

Our next finding has marketing implications. For example, say we want to sell pillows, but modern society thinks highly of busy people. So therefore, we don’t want to use relaxation as the main selling point in our ad. Rather, we show that our pillow promotes great rest, which in turn, leads to a busy, enjoyable next day — boom, pillow sold. All in all, the key is to stay clear of promoting leisure.

Why do you think we love the Dos Equis commercials so much?

Stay busy my friends.

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